Virgin Atlantic - Way behind BA

Let me say at the outset that I am no great fan of British Airways in fact I believe they have a huge amount to learn from the likes of the newly emerging Gulf State carriers but they are good enough for what they do. 

Yet to read the advertisements and listen to the bragging of Virgin Atlantic and you would assume they consider themselves to be light years ahead of their rivals in the skies, British Airways

Not so, in fact quite the opposite.   Cramped seats smaller, than BA, that are not only narrower but have less leg room, seem to be the normal.

The selling of emergency exit seats and bulkhead seats at an extra premium is another sign that Virgin would like to follow the Ryan Air school of customer abuse if they thought they could get away with it.

I remember so well the gusto with which Sir Richard launched this new airline saying it was going to change the world of flying.

So years later with Virgin just another airline and a poor one at that I am forced to ask the question; What went wrong?